Hey Shutter Squad! If you’re reading this, chances are you’re in the thick of busy season - camera in hand, editing queue sky-high, caffeine levels dangerously low. Sound familiar?

Here’s the truth: your marketing doesn’t stop just because you’re busy. In fact, staying visible during your busiest months sets you up for future bookings and keeps your audience connected. But you don’t have to spend hours on campaigns or perfectly staged content. Let’s dive into some easy, high-impact strategies to keep your marketing alive, even when you’re swamped.

1. Batch & Repurpose Your Content

You’re already creating content every session - sneak peeks, behind-the-scenes shots, even text threads with clients. Repurpose them into quick posts or Stories. A 10-second BTS clip or a single image can be posted multiple ways and you’ve just saved yourself time.

2. Automate What You Can

Use scheduling tools like Meta’s scheduler, Later, or HootSuite to cue up a few posts per week, so your content keeps rolling while you’re out shooting or editing.

3. Keep Your Email List Warm

Even a short “Hey, I’m busy photographing the best families this fall!” email keeps your list engaged. Don’t overthink it - short, casual, and fun is perfect.

4. Show the Real Life Behind the Lens

Your audience wants to see the messy middle. Share a glimpse of your editing chaos, your car full of gear, or that adorable client photobomb moment. Authenticity connects.

5. Remember: Done is Better Than Perfect

Your clients don’t know what you didn’t post, they only see that you showed up. One-line captions, candid moments, and small behind-the-scenes clips all count as marketing gold.

BONUS: Education & Tools

Want to take your content to the next level? This November, I’m hosting a live, high-energy experience to help photographers create content that grows, engages, and converts. Think of it like your headliner show, leaving with your own step-by-step content plan:

• Date: November 13th

• Price: $69

• Register here: [link]

Also, my Pose Like a Pro Guide is perfect for keeping clients prepped and your sessions smooth - grab it with 10% off using code POSE.

Pro Tip:

Even during busy season, show up in small, consistent ways. Post one Story, share one BTS image, send one email your future self and your calendar will thank you.