Happy Friday Shutter Squad!

When photographer Vicki Black was told she couldn’t join a senior photography group because a member had paid to block new local competitors, she didn’t quit - she innovated. That single “no” sparked the creation of Senior Style Guide, a platform that’s been celebrating and elevating senior photographers since 2011.

In this week’s episode of The One Behind the Lens, we dig into the story behind the brand, the lessons Vicki’s learned along the way, and why community will always win over competition.

Vicki shares how she built a loyal community by focusing on connection, structure, and empowerment, plus how her famous Hot 100 contest has become one of the most respected photography competitions in the industry.

She breaks down how working with intention (think: 1.5-hour sessions, 100 frames, 42 final images) can completely transform your business and your peace of mind.

If you’ve ever felt burnt out, overlooked, or unsure of how to stand out in a saturated market, this episode is your reminder that your uniqueness is your power.

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