If the word “sales” makes your stomach drop, you’re not alone. Photographers often love the art but struggle with the business side, especially selling. But what if sales didn’t have to feel pushy, awkward, or stressful?

In this bonus episode of The One Behind the Lens, I sit down with Luci Dumas, a full-time photographer of over 40 years and host of The Profitable Photographer Podcast. Luci is known for transforming how photographers approach sales, turning them from dreaded tasks into joyful, service-driven experiences.

Key Takeaways:

• In-person sales work. From big slideshows to whiteboard visualizations, Luci walks clients through a process that makes wall art and albums feel irresistible.

• Mindset matters. Sales aren’t about pressure, they’re about service. When clients feel supported, they buy confidently (and happily).

• Relationships build businesses. Networking, grit, and joining professional organizations like PPA are essential for long-term sustainability.

• Roadblocks are normal. Unclear vision, niche fears, and money mindset struggles are common, but fixable with intention and coaching.

Why This Matters:
When you shift sales from “convincing” to “serving,” you not only grow your income but also create legacies for families through tangible artwork.

Listen Now: 🎧 → https://pod.link/1826428370/episode/MDRhYjNkOWEtNTNiNC00YWQyLTkxNjYtYWZlMGUyMDM1YmQ0

✨ Listener Perk: Thanks to Taylor Aller, you can grab FREE access to the Make It Happen Planner + Private Podcast Series—your behind-the-scenes guide to reverse-engineering real goals and creating more momentum (with less chaos). Snag it here → https://tayloraller.myflodesk.com/freeplanner

Tune in now → https://pod.link/1826428370/episode/MDRhYjNkOWEtNTNiNC00YWQyLTkxNjYtYWZlMGUyMDM1YmQ0

Final Thought:
Sales don’t have to feel salesy. With Luci’s system, they can feel like service, connection, and even fun.