Feeling Behind on Marketing? Let's Build Your July Plan Together.

Raise your hand if you've looked at your social media lately and thought:

"I should really be posting more."

Friend, you're not alone.

One of the biggest things I've noticed talking to photographers, creatives, and small business owners is that most of us aren't struggling because we don't know how to market.

We're struggling because we're overwhelmed.

There are reels to make, emails to send, blogs to write, Pinterest pins to create, SEO to think about, and about 47 different people telling us the "right" way to do marketing.

It's exhausting.

That's exactly why I recorded this week's episode of The One Behind the Lens.

Instead of giving you another giant marketing checklist, I wanted to help you simplify things and create a July marketing plan that feels manageable.

The Three Content Buckets

If you're wondering what to post this month, focus on these three areas:

1. Visibility Content

This is content that helps people discover you.

Think:

• Tips and education

• Behind-the-scenes content

• Frequently asked questions

• Quick wins and helpful advice

• Personal stories that relate to your work

Visibility content keeps you top of mind.

2. Relationship Content

People don't hire businesses they don't know.

They hire people they feel connected to.

This is where you share:

• Your personality

• Your story

• Client experiences

• Lessons you've learned

• The things that make you different

Sometimes the most "ordinary" part of your day is the exact thing your audience wants to see.

3. Offer Content

Let's normalize talking about what we actually sell.

Offer content can include:

• Session openings

• Promotions

• Products

• Services

• Testimonials

• Booking reminders

If you never tell people how they can work with you, they may never know.

A Reminder You May Need Today

You do not need a perfect July.

You do not need to go viral.

You do not need flawless branding.

You do not need to post every single day.

You simply need to stay visible.

Small, consistent actions add up.

Introducing Marketing Backstage

This episode also gives a sneak peek into something I've been building behind the scenes: Marketing Backstage.

It's a monthly membership for photographers, creatives, and small business owners who want practical marketing support without spending hours trying to figure everything out themselves.

Each month you'll receive:

• Marketing roadmaps

• Content ideas

• Hooks and captions

• Email suggestions

• Trending topics

• Seasonal opportunities

• A monthly coffee chat from me

Because marketing support shouldn't feel overwhelming.

And because none of us are meant to build our businesses alone.

🎙️ Listen to the full episode of The One Behind the Lens wherever you enjoy podcasts.