Friday, August 29, 2025 | By: Kate DeCoste Photography
If you've ever stared at a blinking cursor wondering how to share your story—or convinced yourself you don’t have one worth telling, this episode is your warm, strategic hug and kick-in-the-butt all in one.
I sat down with the magnetic Megan Yelaney - a business coach, theater girlie turned multi-million-dollar entrepreneur to talk about how her story didn’t just build her brand... it is her brand. Megan's path from professional performer to powerhouse coach wasn’t a straight line, but it was always led by one thing: her ability to connect through story.
We covered it all - origin stories, perfectionism, Instagram Lives, AI fears, and the uncomfortable-but-oh-so-necessary art of showing your face online. Megan shared her free Business Story Blueprint, a five-part framework that’s helped thousands of entrepreneurs stop overthinking and start storytelling like pros.
Here’s what we dug into:
Why your everyday life (toddlers, coffee runs, toy baskets) holds the secret to your next viral post
The real reason storytelling converts better than any “3 steps to” carousel ever could
How to avoid getting friend-zoned in your content (aka: relatable but unhirable)
The difference between a story that gets likes vs. a story that gets clients
A permission slip to be messy, real, and imperfect—but consistent
Whether you’re a photographer showing your process, a coach launching your next offer, or someone just trying to figure out how to start - this episode is your sign to hit “post.”
💡 Pro tip from Megan: You don’t need a dramatic transformation to have a compelling story. You need intention, honesty, and a sprinkle of structure.
Grab the Business Story Blueprint (linked in the show notes!) and let’s finally tell the story your future clients have been waiting to hear.
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