Building a photography business you actually love isn’t just about pricing, presets, or perfect light. It’s about something far more human: how people feel when they’re with you.

In a recent episode of The One Behind the Lens, I sat down with photographer and educator Rachel Larsen Weaver to talk about what it really looks like to create a business rooted in connection, body confidence, and real client experience, not cookie-cutter sessions and transactional energy.

This conversation was packed with perspective-shifting moments for photographers at every stage.

Your Portfolio Is an Invitation

One of the most powerful ideas Rachel shared was this:

“Your portfolio is an invitation. If people don’t see themselves in it, they won’t think the invitation is for them.”

What you show doesn’t just communicate your style — it communicates who belongs in your space.
If your work only reflects one type of client, many people will quietly opt out before they ever reach out.

For photographers who want to build a welcoming, inclusive, and values-driven brand, this means being intentional about who and what you highlight in your work.

Comfort Is Contagious

Rachel talked about how clients who don’t feel safe in their bodies often stay “in their head” during a session — stiff, tense, and unsure of what to do.

But when someone feels comfortable?
Everything changes.

Faces soften.
Posture relaxes.
Energy shifts.

And that shows up in the final images.

As photographers, our job goes far beyond technical skill. We’re creating an environment where people feel okay being seen.

The Power of Saying “Yes”

One of the simplest — and most brilliant — tips from the episode:

Say yes when someone offers you water, coffee, or a seat.

It’s not about the drink.
It’s about shifting the energy from transactional to relational.

That tiny moment can turn a session into a shared experience instead of a service being performed.

Long-Form Sessions: Creating a “Best Day”

Rachel is known for her long-form photography sessions — experiences that can include everything from slow breakfasts to favorite hikes to candlelit dinners at home.

Instead of working from a rigid shot list, she co-creates a “best day” with her clients.

The result?
Photos that feel lived-in, emotional, and deeply personal — not staged or generic.

Don’t Wait to Be “Ready” for the Photo

One of the most heartfelt moments of the conversation centered on this truth:

“Don’t wait to lose 20 pounds to take the picture. This moment still matters.”

So many people put off being in photos because they don’t feel “ready.” But the people who love them — kids, partners, families — don’t care about those details. They care about having you in the frame.

Using Words as Part of Your Brand

Rachel also shared how her background in writing shapes her marketing and creative work. Through projects like The Words Workshop, she encourages photographers to use storytelling as a way to invite, connect, and build trust — not just sell.

Your voice, your values, and your perspective are part of what clients are hiring — not just your camera.

Connect with Rachel

Website: www.rachellarsenweaver.com
Instagram: @rachel.larsen.weaver
Education & Workshops: Available through her website, including The Words Workshop and photography education waitlists

Connect with Kate

I’m Kate DeCoste, photographer, educator, and host of The One Behind the Lens.
I share resources for photographers who want to build a creative business that feels aligned, confident, and sustainable.

🌐 Website: www.katedecostephotography.com
📸 Instagram: @katedecoste